Organic Cotton Swaddle

Blueberry

$29.99 $49.99

Organic Cotton Swaddle

$29.99 $49.99

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Out of stock

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The Ivy Mae softness standard™ is our promise that every garment meets a carefully considered benchmark for comfort, quality and wearability before reaching your little one's wardrobe.

Each piece is thoughtfully designed and assessed to ensure a gentle hand-feel, intentional detailing and lasting durability. We evaluate softness before and after washing, seam placement and finish, stretch and colour retention, and overall long-wear comfort for real-life use.

We avoid unnecessary stiffness, abrasive internal seams and harsh finishes. Wherever possible, we prioritise smooth stitching, soft necklines and refined detailing so each piece feels as beautiful on the inside as it looks on the outside

If a garment does not meet our Softness Standard™, it does not become Ivy Mae.

Wrap your little one in the softest embrace with our Organic Cotton Swaddle in the beloved Blueberry print. Crafted from 100% organic muslin cotton and double-lined for added warmth and durability, this premium swaddle blanket offers a breathable yet comforting cocoon for naps, pram walks, or cozy cuddles.

Featuring our charming signature blueberry design with soft blue tones and gentle green accents, it’s the perfect blend of beauty and practicality—gentle on newborn skin and designed to become a cherished keepsake.

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