About Us
Our Story
Ivy Mae was born from a quiet dream I carried long before I became a mother, the dream to create something of my own. I always knew I wanted to build something creative, something meaningful, but for the longest time I didn’t know what that looked like. I tried many things, followed different paths, but nothing ever quite felt right.
Then I had my daughter, and suddenly everything made sense. Dressing her, designing for her, dreaming up pieces that felt like a part of her childhood, it lit a fire I hadn’t felt before. Ivy Mae grew from that love: a brand that celebrates softness, simplicity, and the kind of timeless charm you want to pass down.
Every piece is designed to bring comfort and joy, for the little years and beyond.
The Ivy Mae Promise
Keeping childhood soft.
At Ivy Mae, we believe the little years deserve to be treasured. Our promise is to create thoughtfully designed pieces that feel beautiful, comfortable and made for real childhood - for slow mornings, big adventures and all the ordinary moments that become the memories we hold onto most. With nostalgic details, soft fabrics and timeless designs, every Ivy Mae piece is made to celebrate childhood exactly as it should be: playful, magical and wonderfully little.
Love,
Emma xx
