About Us

 Our Story

Ivy Mae was born from a quiet dream I carried long before I became a mother, the dream to create something of my own. I always knew I wanted to build something creative, something meaningful, but for the longest time I didn’t know what that looked like. I tried many things, followed different paths, but nothing ever quite felt right.

Then I had my daughter, and suddenly everything made sense. Dressing her, designing for her, dreaming up pieces that felt like a part of her childhood, it lit a fire I hadn’t felt before. Ivy Mae grew from that love: a brand that celebrates softness, simplicity, and the kind of timeless charm you want to pass down.

Every piece is designed to bring comfort and joy, for the little years and beyond.

Love, 

Emma xx