Why mums Choose Ivy Mae
Crafted for comfort
Organic cotton garments & gentle stitching for all-day softness.
Heirloom Quality
Made to last, through play, stories and generations.
Loved by Mums
"the perfect pieces for our family photos"
- Emily W
Our Store
Discover a world of elegance, where each piece of exquisite clothing is crafted from the finest fabrics, ensuring that every wear wraps your little ones in unparalleled softness and luxury.
How it started
I almost started an activewear brand but lost interest, then I nearly created a pyjama store but again, lost interest. When we finally had our baby girl join the family 2021, it hit me that Baby & Children’s clothing was what I wanted do. I had finally found my passion in life and suddenly nothing seemed impossible.
I spent hours and hours every evening scribbling names on a piece of paper trying to find a name that I loved. Nothing felt 100% and I eventually wrote down my daughter’s name and thought, would it be weird to call it Ivy Mae? I loved it! That’s how Ivy Mae became, Ivy Mae.
