It is important to us that we handle your personal data with great respect. To protect your personal data, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Information systems and software programmes are configured so that personal and identification data are used only when necessary to achieve the specific processing purpose from time to time sought.
This privacy policy explains how we collect and use your personal information. It also describes your rights and how you can exercise them.
It is important that you read and understand the privacy policy and feel secure in our processing of your personal data. You are always welcome to contact us if you have any questions. By visiting our website you are accepting and consenting to the practices described in this policy.
What is a personal data and what is a processing of personal data?
Personal data is any information that may be directly or indirectly attributed to a physical person. Images and sound recordings that are processed digitally can be personal data even though no names are mentioned. Encrypted data and different types of electronic identities (e.g. IP number) are personal data if they can be linked to natural persons.
Processing of personal data is all that happens with personal data. Each action that involves personal data is a ‘process’, regardless of whether it is performed automatically or not. Example of common ‘processes’ are gathering, registration, organisation, structuring, storage, processing, transmission, and deletion.
What personal data do we collect about you as a customer and why?
Online purchase:
Purpose
In order to process an online purchase
Processes performed
- Secure safe delivery of the right items to the right person and address, in collaboration with our distribution partners.
- Communication with the customer before and after the purchase (order & delivery notifications)
- Payment processing, which includes analysis of the payment providers for the purposes of securing payment and preventing fraud.
- Handle legal guarantee errands.
Categories of personal data
- Name
- Delivery address
- Billing address
- Phone number
- Email
- Order summary (items bought, amount spent)
- Choice of payment gateway
- Transaction ID
Return process:
Purpose
To provide our customer with an excellent return process.
Processes performed
- Customers contact us via email to start a return, we then send a shipping label and instructions on how to process their return.
- Communication with the customer when the return process is completed, we then refund the money.
Categories of personal data
- Name
- Address
- Order number
- Email
- Items for return
- Reason for return
- Amount to be refunded
Customer service
Purpose
We need to be able to give help and answer questions.
Processes performed
- Communication and response to any questions (via phone or digital channels, including Social media)
- Identification
Categories of personal data
- Name
- Order history
- Email
- Address (home & billing address)
- Correspondence
Newsletter subscribers:
Purpose
To be able to communicate to newsletter subscribers the latest news, invites to special events, offers and more.
Processes performed
Communication to subscribers via email
Categories of personal data
Email
Analytics:
Purpose
To evaluate, develop and improve our service & products for existing and future.
Processes performed
- Fraud analysis to offer a secure payment gateway and to prevent fraud.
- Supporting our strategic plan for new business locations.
- For development and improvement of our range.
- Analysis of conversions, open rates and click rates to understand what offers to provide and what items to highlight in order to be more relevant to our customers.
Please note: This analysis is based in the data we collect (e.g. Purchase history, age and gender) and you are sorted into a customer group (so-called customer segments) The analyses is then done on an aggregated level with the help of unidentified pseudonymised data, without any connection to you as an individual.
Categories of personal data
- Where you live
- Correspondence and feedback regarding our services and products
- Purchase and user-generated data (e.g., click and visit history)
- Technical data relating to devices used and settings (such as language setting, IP address, browser settings, time zone, operation system, screen resolution and platform).
- Onsite visits: such as which pages were visited, response times, download errors, how you reach and leave the service etc.
- Gender
Legal basis:
Based on consent. The process is necessary to be able to keep our promise to our customers; inform them of latest news, invites and special offers. The process is completely voluntary and takes place only when a customer chooses to become a subscriber.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Minors
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.
info@ivymaecollection.com
Changes to the policy
We reserve the right to amend these policies at any time. All amendments to these policies will be posted online.
Contact
We take data protection very seriously and if you have any questions in these matters you can always contact our customer service team at info@ivymaecollection.com
