For soft dreams and lasting memories
Why mums Choose Ivy Mae
Crafted for comfort
Organic cotton garments & gentle stitching for all-day softness.
Heirloom Quality
Made to last, through play, stories and generations.
Loved by Mums
"the perfect pieces for our family photos"
- Emily W
Our Store
Discover a world of elegance, where each piece of exquisite clothing is crafted from the finest fabrics, ensuring that every wear wraps your little ones in unparalleled softness and luxury.
How it started
Our Story
Ivy Mae was born from a quiet dream I carried long before I became a mother, the dream to create something of my own. I always knew I wanted to build something creative, something meaningful, but for the longest time I didn’t know what that looked like. I tried many things, followed different paths, but nothing ever quite felt right.
Then I had my daughter, and suddenly everything made sense. Dressing her, designing for her, dreaming up pieces that felt like a part of her childhood, it lit a fire I hadn’t felt before. Ivy Mae grew from that love: a brand that celebrates softness, simplicity, and the kind of timeless charm you want to pass down.
Let customers speak for us
We absolutely love Ivy Mae. The items are beautifully made and the quality is so good. My little Pippa always looks so cute in these outfits! Customer service and shipping are fantastic too.
Absolutely stunning at a phenomenal price!
One of my absolute favorites! Looks so so pretty and the fabric is amazingly soft. So far has washed really well too!
Look forward to more shopping for my gals xx
Great quality, soft and pleasant to the touch. My daughter loves it. Will definitely buy from you again!
This shirt is gorgeous, and looks beautiful with the matching leggings and sweater. Soft and high quality
The color is beautiful, the quality is superb. My daughter asked to wear it as soon as I opened the package!
Love this top. Matches the shorts or team with denim shorts. Highly recommend
Amazing quality and absolutely stunning.
Moat amazing quality dresses. Theyre stunning
Soft and comfortable for my 1 yr old. And so cute !!
Highly recommend this store for quality soft clothing
The quality amazing. Print beautiful and the sound softness of material is incredible. Highly recommend
Beautiful hat, good cover. Tie is great. The ideal hat
Gorgeous shirt! Arrived quickly, great quality just like the rest of the items I got from you. I would definitely buy again in the future.
