
Embracing Comfort
Here at IM, Comfort, health and sustainability are our core values, therefore, we primarly use quality, organic cottons for all our garments.
Why Organic Cotton?
Organic Cotton is cultivated without harmful pesticides and synthetic fertilizers, making it better for the enviroment and safer for our skin. We choose organic cottons to provide high-quality, soft fabrics that are gentle on young skin while also contributing to a healthier planet for future generations.

How it started
I almost started an activewear brand but lost interest, then I was into creating a pyjama store but again, lost interest. When we finally had our baby girl join the family 2021, it hit me that Baby & Children’s clothing was what I wanted do. I had finally found my passion in life and suddenly nothing seemed impossible.
I spent hours and hours every evening scribbling names on a piece of paper trying to find a name that I loved. Nothing felt 100% and I eventually wrote down my daughter’s name and thought, would it be weird to call it Ivy Mae? I loved it! That’s how Ivy Mae became, Ivy Mae.